Two women have been particularly influential: Victoria Beckham and Kate Middleton. I often gravitate towards a less-is-more approach, favouring tailored pieces that exude timeless grace. My style is simple and classic – a design ethos honouring minimalism without skimping on elegance.

We need to enhance the market’s understanding so they can choose products with good standards and backgrounds to prevent unnecessary harm to their health and skin.Īs a fashion enthusiast, how do you define your personal style and who or what inspires you? Many skincare products are incredibly cheap and promise instant results, but their ingredients’ quality could be better. While competition is very high, I remain steadfast in my aspiration to deliver approachable products with premium and safe ingredients. Nowadays, there are a lot of new local skincare products in Indonesia. I’ve launched a new line of affordable skincare with several partners called Dissy Bling, and I have recently expanded my F&B portfolio further by investing in Sushi Hiro.Īs a recognised figure in the beauty and fashion industry, what is your take on the current trends and shifts in the industry? I’m also travelling much more now that the pandemic is behind us. What’s changed since we last featured you in Prestige as a 40 Under 40 personality?

Join us as we uncover the inspiring story behind the woman who has revolutionised the concept of self-care. Prestige sits down with the prolific beauty entrepreneur in an exclusive interview to delve into her journey in the beauty world. This year, she collaborates with Ussy Sulistiawaty and four other co-founders to launch a new brand called Dissy Bling. One of her most significant achievements is launching her beauty care line, Westcare, which earned her a spot in Prestige 40 Under 40, Class of 2020.ĭespite the saturated skincare industry, she remains dedicated to providing her customers with the highest quality care. Gain insight into a local skincare innovator with an undying passion for the beauty industry.Īdeline Tjahjadi does not let her responsibilities at home as a wife and mother prevent her from actively pursuing her aspirations.

Skin adeline